Organizational Change By Design
Genentech
2018
The Ask
Design new ways of working to improve flexibility across functional areas while also improving the employee experience and corporate governance.
Role
Service Designer, Consultant
Outcomes
- Employee Research Study
- Mapped current and to-be service model
- Co-created communication plan
- Illustrated five scenarios showing how new ways of working will help the group
- Designed a new reporting structure
Methods
Ethnographic interviews, Process mapping, Gap analysis, Workforce Planning, Job Descriptions
Tools
Adobe Illustrator, PowerPoint, Word, Survey Monkey
Key Learning
Never underestimate the power of storytelling with simple visualizations. This group might have been unique, but the way they could tell their story with simple iconography was unbelievable. They stopped me from taking a more high-fidelity approach to telling their story. It might be too simplistic for a sophisticated audience, but they knew their group. Additionally, I realized new ways Service Design within change management is an incredibly challenging but rewarding problem space because we can reflect, evolve and make the future organizational leaders need to compete.