Decision Support for Genomics

AstraZeneca

2020

The Ask

Oncologists need a clear sense of which patients are most likely to benefit from genomics testing.

Role

Service Designer

Outcomes

  • 2 Oncology Co-creation Workshops
  • Mobile Application Concept
  • Fully clickable mock-up
  • Developed a clarity on how oncologist assign credibility to clinical information
  • Learned how we might use EMR data in the future

Methods

Workshop facilitation, Archetypes, JTBD, Prototyping

Tools

Adobe XD, Adobe Draw, Miro,

Key Learning

Quick wins are often just slow losses. We chose to create an application outside the HCP's workflow because it was a quick win. Ultimately the HCPs rejected the concept because it did not fit within their EMR workflow.