Decision Support for Genomics
AstraZeneca
2020
The Ask
Oncologists need a clear sense of which patients are most likely to benefit from genomics testing.
Role
Service Designer
Outcomes
- 2 Oncology Co-creation Workshops
- Mobile Application Concept
- Fully clickable mock-up
- Developed a clarity on how oncologist assign credibility to clinical information
- Learned how we might use EMR data in the future
Methods
Workshop facilitation, Archetypes, JTBD, Prototyping
Tools
Adobe XD, Adobe Draw, Miro,
Key Learning
Quick wins are often just slow losses. We chose to create an application outside the HCP's workflow because it was a quick win. Ultimately the HCPs rejected the concept because it did not fit within their EMR workflow.