LEGO Set for An Enterprise
AstraZeneca
2022
The Ask
Re-imagine how our Experience Library can better serve our internal and external partners across the enterprise.
Role
Project Co-Lead
Outcomes
- Launched a new web platform
- Created two design kits reflecting our AEM components
- Simplified three significant process barriers resulting in less design re-work before launch
- Raised engagement logins by 30% YoY
- Designed to an Airtable as a CMS, resulting in a 10% reduction in JIRA tickets related to typos in development
Methods
Concept design, workshop facilitation, ethnographic research, Process design, card sort Content architecture, Airtable as a CMS in design, Development documentation, and QA support
Tools
Figma, Miro, Optimal Sort
Key Learning
The organization needed a common source of truth for where and how to start creating digital experiences across contexts. Our first audience was AZ employees. We made it easier to do their best work by bringing decision-makers closer to the people doing the hands-on work day to day.